It's been a few weeks since I launched my little marketing experiment on Pinterest and it seems to be working! How can I tell? All you have to do is look at the numbers. Since I began this experiment the followers to my Style Board has steadily risen. At the moment I have just over 550 followers to my board.
How did I get there? You'll notice that I have added 327 pins to this board. As I pin I take a look at who else has added this pin to their various boards. Of those who have added this pin I look at their board and begin following those that have added pins of jewelry...they are my target audience. As I add different pinners they will reciprocate and add me to their followers list. this results in more eyes seeing my work making more potential buyers.
Something else. I've also launched another board that is picking up some momentum - Etsy Finds.
This experiment is similar to my StyleBoard pin board. I visit Etsy and look around at interesting works that I like and add them to this board. As I gain followers who are interested in artist made work on Etsy I will pepper the board with my own pieces. This too should result in more potential buyers.
Stay tuned...I will update you soon on the next phase of the experiment - adding my work to the board.
Visit Us Online at - http://www.wirearted.com
Tuesday, April 14, 2015
Monday, March 23, 2015
A New Marketing Experiment
For a couple of years I have been using pinterest to look
for inspiration for new work. This has worked out perfect for me. To see what
others are creating has enabled me to get my creative juices flowing. But I began
to wonder how I could use this to attract customers to my work. Since everyone that I follow on my Jewelry pinterest page is a fellow artist, I figure that
they wouldn’t necessarily be in the market for my work.
Then it hit me; create a pin page where I could collect
pinners that are my target market. This marks the beginning of my marketing
experiment. For the next few months I plan to figure out a way to turn my pin
posts into paying customers, and I will be bringing you along with me.
Step One – Identify my target Pinner
Through my Jewelry pin page I have had a lot of contributors
from pinners with pages like ‘My Style and Things I like’. As I look through
their pins I notice that there was a wonderful mixture of clothing, shoes, accessories,
AND trendy jewelry. Many of these fashion conscious pinners must be my target
demographic. So I did a search on the keyword ‘style’ and found hundreds of
women who are interested in fashion and jewelry. But what do I do with these
newfound pinners?
Step Two – Make a Pin Board
In order to collect interesting pinners I need a place to
put them. So I created a new board on my Pinterest called ‘Style Board’. After
I did my search on ‘Style’ I began following those pinners whose style was
similar to the jewelry that I create. As I come across their fashion pins that
have both clothing and jewelry, I pin it to this board.
Step Three – Build a Following
After you have begun pinning some fashion pins that fit your
target demographic, go back to the pin in your pin board. After you click on
the picture you’ll notice that there are others who have pinned this same image
to their fashion boards. Have a look at some of these boards and decide which
ones fit your demographic and begin following them. This will give you a bigger
pool of pins to add to your own pin board.
As you pin you’ll notice that others are beginning to follow
your fashion pin board, this is exactly what you want. You want to build a
following to your fashion board.
Now What
That’s a good question. You’ve added a lot of pins to your
new board. You’ve begun to receive followers to your fashion board. What can
you do with this? Every so often pin one of your pieces from your ETSY Shop (or
wherever you sell your work) to your Fashion Board. This will then end up in
the feed of everyone who follows your fashion pin board.
The idea is to get your work out to a buying audience. That’s
the experiment. I really am not sure if anyone is doing this or not, but I’m
going to give it a try. As the weeks and months progress we’ll see if I sell a
piece (if any) to one of my Fashion Board pinners.
Stay Tuned.
Monday, February 25, 2013
The Great Kentucky Agate Hunt - Part 2
In Part 1 of The Great Kentucky Agate Hunt, we set off on a hike up a creek in Eastern Kentucky. After hours of trudging through this beautiful country we have found nothing. The question remains, will we find what we are looking for? Our saga continues.
Trekking through the cool knee deep waters we discovered the
beauty of springtime in eastern Kentucky. The terrain of the creek bed changed
from gravel and stone, to a smooth black slate. It looked as if the creek bed
had been paved. These areas of large slate formations looked like marble flooring
found in mansions of the rich and famous. Although beautiful these formations
were a bad sign for us. The treasure that we were looking for is rarely found
in areas such as this. Wasting no time
Roland left the creek and bypassed the area for more fertile hunting grounds.
Within minutes we were back on the hunt in rich, rocky territory.
The creekbed changed
There was only one problem facing us – the long walk back to
the car. Over the last three hours or so we covered almost two miles of
territory. The walk back would be a test of my endurance and stamina. Not only
was it a long walk wearing hip waders, I had to do it carrying my treasure.
Take my word for it, after hours of hiking, these stones felt twice as heavy as
they were.
The Long Walk Home
Monday, February 18, 2013
The Great Kentucky Agate Hunt - Part 1
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Not too long ago I had the occasion to go on a hunt for Kentucky Agate with my family. My son, Robert and I, wrote this wonderful article that was printed in my now out of print magazine "Wire Art". I loved the trip so much that I wanted to share our adventure with all of you again. Are you ready? Here we go.
The blue sky blanketed over the green hillsides as the clear rocky creek cut it in two. The still quiet air filled our lungs as we head out on our adventurous hunt for the ever beautiful, ever elusive Kentucky Agate.
The adventure begins as I first meet up with my guide and master agate hunter Roland McIntosh at his workshop that lies at the foot of his hillside home. Roland is by far one of the nicest people you’ll ever meet. His ‘down home’ country demeanor makes you feel welcomed. From the beginning it felt like we were long lost friends reuniting after years apart. His humble manner and easygoing attitude immediately set me at ease.
Our Guide, Roland McIntosh
After pleasantries and introductions he gave me the grand tour of his workshop. Looking around the outside of his shop I witnessed the largest collection of Kentucky agate that I’ve ever seen. There were piles upon piles of geodes all around his building. The stockpile of agate was almost unimaginable. At the time I didn't realize it, but this was very beneficial to see, for now I have a slight clue as to what we were searching for.
Roland, whose knowledge about this beautiful stone is seemingly unmatched, has been hunting this rare stone for over 27 years. In that time, he’s had to self-educate himself about Kentucky agates, gleaning as much information as he could from fellow hunters. Kentucky Agate is only found in a small region of Eastern Kentucky. It ranges in color from brilliant red, orange, yellow, and burgundy to subtle pastels of lavender, pink, and green. Roland pointed out that out of all of the color combinations that the stone is found in, the rarest is red and black. This, however, was the inside of the specimen. What makes finding Kentucky Agate so difficult is differentiating it from other stone. In many cases it looks like everything else in the creek bed. Roland turned a specimen over and pointed out how to identify the treasure we were looking for. I needed to keep my eye out for a large, egg-shaped stone with a tan to brown exterior. I spent a few minutes studying the target that he and I would be searching for. The education that I received from this mineral hunting sage was priceless. The more he spoke, the more excited I got.
Once the lesson concluded, we started our trek through the
hills of Kentucky. Gorgeous hills and valleys fill our eyes and the blue sky
covers our heads as we walked over to the hunting grounds armed with our wits,
sharp eyesight, and a bag to hold our catch. We headed up a creek that Roland has
hunted from previously and knew well. Even though he's been there before, the
rains and other storms that hit a few days before kicked up new stones for us
to find and explore.
The "Dangerous" Wildlife
Without a doubt the one thing that helped me on the journey
was Roland. His accurate and vast knowledge of the area and different stones
proved to be quite an asset. His easy going nature came in handy as well.
Throughout the entire trek I kept picking up stone after stone, rock after
rock, bringing it to my hunting guide for approval, not one of them being the
correct stone. I must have picked up the entire creek bed and brought it to him
for inspection. With each specimen that I presented to him he would
nonchalantly say, “That’s junk”. His disapproval at first was hard to take, but
after the first fifty rejections it almost became a joke. It was a good thing Roland
doesn't frustrate easily. If not for him I think I would have left the creek
with five tons of flint and iron ore. It seemed as if the creek was dominated by
these imposters, making it difficult and tiresome to find our treasure. But
like any good treasure hunt - the harder the work the better the pay off. This hunt would have been much easier if we
had a pirates treasure map with a huge “X” marking the spot. But all we had is
a very very long hike and a lot of time. Hiking through the creek, you felt as
if you would never find your treasure. Stone after stone, bend after bend, and
no sign of the agate.
"That's Junk"
Will we ever find our treasure? Tune in next week for the exciting conclusion of "The Great Kentucky Agate Hunt!"
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Monday, February 11, 2013
How To...Come Up with Fresh Designs
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Coming up with new and exciting designs is essential for
artists to successfully sell their work. If you’re not selling you’re not
eating and not eating is a bad situation. The problem for many artists is tackling the
daunting task of changing their tried and true designs to come up with a fresh
new look. So why make the change? In
1909 automotive pioneer Henry Ford was quoted as saying about the Model T, “Any
customer can have a car painted any color that he wants so long as it is black”.
Any idea why you can buy a car in a wide array of colors today? Competition.
Years after making that statement Ford realized that if they wanted to stay
ahead of the competition they had to make fresh changes to their product. The
same idea is true with wire art. If you
keep making the same thing year after year eventually people will begin looking
at the competition. To stay ahead of your competition it’s extremely important
to give your work an updated look.
So how do you come up with a fresh new look to your pieces? Chinese
philosopher Lao-tzu said “A journey of a thousand miles begins with a single
step”. That’s a great way to view the monumental task of updating basic
projects. The first steps in our design journey begin simply with a pencil and
a blank piece of paper.
Before you begin sketching you need to define what you’re
making. If you don’t define the project you’ll have no direction. One of the
first projects most wire artists learn is a basic pendant. So for this first
exercise we’ll update a basic wire wrap pendant.
Choose a stone to work with and place it on a blank piece of
paper. With a pencil trace the shape of the stone (Picture 1). Remove the stone
from the paper and have a look at what you’ve drawn. Congratulations, you’ve
just taken the first step to giving your work a whole new look.
Picture 1
Every wire wrapped pendant has necessary elements that must
be added to the piece for stability. Every pendant has to have a bail, wire
strands must be brought over the front and back of the stone to secure it in
place, and all of the wire strands have to be wrapped together. These elements
can’t be omitted, but they can be modified.
Before making any changes to these design elements lightly draw them on
the sketch just as they would appear in a finished piece (Picture 2).
Picture 2
We first need to devise a way to add additional stones or
metal to the basic pendant. A good way to do this is to add eyelets to the wire
frame. These eyelets will allow you to hang design elements from the pendant. Begin by drawing a small eyelet at the bottom
of the pendant (Picture 3).
Picture 3
To take this design a little further draw in two more
eyelets on either side of the first one (Picture 4). From these three small
design elements you can take the piece in an untold number of directions. You
could flatten and texture a few pieces of large gauge wire and hang them from
each eyelet. Several beads could be strung and suspended from the eyelets. You
can even add a couple more eyelets and have a ton of places to add design
elements. The possibilities are endless.
Picture 4
Picture 5
To finish the design you must look at the basic elements
that were added first. Do they still work in their current position? A few
adjustments may need to be made before you can say the job is done (Picture 6). Take
a few minutes to tweak the design until you’re satisfied with the results.
Picture 6
The point of this exercise is to show you how easy it is to
make simple changes to basic designs to come up with a fresh approach to your
work. From this first drawing you can
create an entire line of pendants that have the same design thread running
through them. Add an element here and there to create something new and
appealing to your customers.
The Finished Design
Trust me, the seemingly long journey of creating fresh work
isn’t as daunting as it may seem. It all begins by taking that first step. For More Jewelry Tips, Information and Projects, Visit Us Online
Monday, February 4, 2013
How To...Remove a Stone From a Project
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Over the years we’ve received a lot of emails asking how to
remove a stone so the piece can be polished or heat hardened. In many cases
leaving the stone in the piece while performing these procedures will cause
damage to the stone. So how can you safely remove the stone from a finished
piece.
Solution – The cabochon
must be removed in such a way that it causes the least amount of damage. Removing
the cab from the front may cause irreparable damage to the piece. Removing the
stone from the back of the piece, however, will hide any damage that occurs.
Using flat nose pliers, grab the bottom of the backing wire
at the point where it bends away from the frame wires (Picture 1).
Picture 1
Gently bend
the wire away from the stone (Picture 2).
Picture 2
Do the same with the top of the same
wire (Picture 3).
Picture 3
You should now have one side of the stone exposed (Picture 4). Do
the same with the second backing wire.
Picture 4
At this point the backing wires should
look like open shutters (Picture 5). From the front of the piece push the stone
out the back.
Picture 5
Now you are free to perform whatever necessary procedures that
you wish (Picture 6).
Picture 6
When you’re ready to reinstall the stone push it into the
piece from the back. With flat nose pliers bend the backing wires back into
place against the stone (Picture 7).
Picture 7
To get the wires snug against the stone tap
the wires with a rawhide mallet (Picture 8). Be careful not to cause any damage
to the stone or the front of the piece.
Picture 8
Please keep in mind that this procedure can only be done to
the piece once. The more you bend the backing wires the weaker they become. The last thing that you need is to grab one of
the backing wires and have it snap away from the piece.
If
you have a problem that you would like answered, let us know - wirearted@gmail.comFor More Jewelry Tips, Information and Projects, Visit Us Online
Monday, January 28, 2013
Thou Shalt Not Steal…Borrow...but not steal
For More Jewelry Tips, Information and Projects, Visit Us Online http://www.wirearted.com
“That guy stole my design!” Imagine those words coming out
of your mouth. You’re walking around an art show and come across an artist making
copies of your work, work that you spent years to design and perfect? Would you
walk up to them and congratulate them for all of their hard work and effort. Of course you wouldn’t. You’d probably be
tempted to give them a stern talking to. No artist wants to ever be accused of
copying a design. So how can you use elements of someone’s designs without
copying it? The answer is – borrow… not steal.
The first step is to identify the technique. As you read the step- by- step instructions spend
time identifying the various techniques that are being taught. Also note how
the technique is being applied to the jewelry piece being made. What is the
function of the technique? Is it used to add structure to the piece? Is it only
used as a decorative element? By thinking along these lines you can get a
better understanding on how you can use this in other jewelry pieces to create
something new. It may even be a good idea to jot down techniques that you would
like to use in a notebook.
Once you understand how the technique works, follow the step-by-step
instructions and create the project. This will give you a working knowledge of
the technique. It may be necessary to make the same piece a few times so that
you have a good idea how it works. As you make the piece a second or third
time, look for ways to make changes to the piece to make it your own. You can
even look for ways to improve on the technique. Exploring new ways to use a
technique has led many to discover new techniques. This is the evolving of our
artistic talents.
Now that you have a good idea how the technique works, you
need to find new ways to incorporate it into your designs. Pull out your
sketchbook and start drawing designs that use that technique. Don’t worry about
the design being practical, the idea here is to get the creative juices flowing
so you can find a way to incorporate it. Once you settle on a design idea,
create a few working drawings that detail how the piece goes together.
Sketch it Out
Finally, bring the drawing to life by making the piece. This
can be challenging so remain calm and take your time. As you make this new
piece keep notes on changes that need to be made in future pieces. As I am
coming up with new designs I often have to refine the design
before I put it down in writing. This is all a part of the design process.
Don’t limit the above learning method to just wire art
techniques. A lot can be learned by looking at metalsmithing, goldsmithing, and
beading techniques. Riveting, for instance, can be used in many ways to enhance
your wire art. With the renewed popularity of copper, chemical etching of the
metal can be used to add texture to a piece. There are various texturing
methods that can be borrowed from other art forms that you can add to your “bag
of tricks”. The key is to explore, learn, and try new techniques.
One more reason. A new trend that has been developing over
the past few years is the influx of wire art tutorials. As wire artists we are
always looking for new ways to create jewelry. This hunger for new designs has
prompted many (myself included) to share their designs by writing and selling
tutorials. The problem isn’t with writing the tutorials, it’s the plagiarism of
the designs. I can personally point to at least four tutorials of the common
ring (also known as the Pharaoh’s Ring) in a popular book, a popular magazine,
a popular DVD, and a website. Each author of the tutorial has their own
approach to creating the ring and that’s good. However, the way that the
tutorials are written makes it seem as if the writer is the creator of that
design – something that simply isn’t true. The common ring was designed by Tom
Phalan and patented in 1948. This practice of artistic thievery must be
stopped. As fellow artists I challenge each one of you to take a stand for our
art. It’s up to each one of us individually to put a stop to it.
The Common Ring (Pharoah's Ring)
So the lesson is – if you’re going to write and sell a
tutorial don’t steal. It’s better to borrow techniques and come up with
something new. By doing this you’ll sell more tutorials and you’ll keep your
artistic integrity intact.
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Monday, January 14, 2013
The Secrets of Annealing Revealed
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It is possible to change half hard wire into dead soft. To do this the wire has to be annealed. Annealing is the process of heating metal to restore its malleability. When metal is hardened the space between the molecules are closer together. Heating the metal separates the molecules slightly making the metal malleable. The process sounds like a lot of work, but in reality it isn’t nearly as difficult as you may think.
Here are the steps to anneal half hard sterling silver into
dead soft. It's a good idea to practice these steps on a small piece of
scrap wire before you begin using it on wire intended for a project. Keep in mind
that these instructions are only for Argentium and traditional Sterling Silver.
The MaterialsBefore we start heating up the metal we need to go over the materials needed for the annealing process. You’ll need the following – a soldering pad or brick, micro torch, flux, a small paint brush, pickle solution (See “Pickle? What’s Pickle”?), cross-locking soldering tweezers and a glass dish filled with water (Picture of the materials). Some of these materials may seem a bit foreign to you. Don’t worry they are all easy to use and easy to find from a jewelry supply company.
The Annealing Process
Cut the wire to be annealed into the
lengths that you plan to use it. With a small paint brush, brush flux on each
piece of cut wire (Picture 1).
Picture 1
Place the fluxed wires on a soldering pad putting
a little space between each one (Picture 2).
Picture 2
Light your micro torch and apply the
heat to the first wire (Picture 3).
Picture 3
Move the flame slowly back and forth over the
wire to heat it evenly. As you heat you’ll notice that the flux will dry to a
powder and then it will begin to liquefy. At the point where it liquefies
remove the heat. Flux liquefies at approximately 1100 degrees Fahrenheit and
that is the temperature that we want to bring the metal up to in order to
properly anneal the silver. Another temperature indicator is the light red glow
of the metal. As the metal is heated it
will begin to get a glow to it, soon after the red glow the flux will liquefy.
Pick up the annealed wire with cross-locking soldering tweezers and place it in
the water (Picture 4).
Picture 4
Continue annealing the remaining pieces of wire.
You’ll notice that the wire has a dull grey film
on it. This is a residue left behind by the flux. To remove the residue, place
the wire in a pickle solution (Picture 5).
Picture 5
Remove the wire strands from the pickle solution
using copper tongs. Place the wire in water to remove the pickle
solution. Your half hard wire is now dead soft. The only thing left to do is
create a beautiful piece of jewelry.
Pickle? What’s
Pickle?
Pickle is a mild acid that is used to remove flux residue
from metal after it has been heated. It is shipped from the supplier in crystal
form and is mixed with water by the artist.
The mixed pickle solution works best when warm and many have found it
useful to store it in a slow cooker. When needed the slow cooker is turned to
low so it can be sufficiently warmed. It’s important to note that this IS
acid…it will burn your skin, so please follow all of the safety precautions
listed on the product label.
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Monday, January 7, 2013
If I Had a Hammer...
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The Wire Art Education Center
Now that I have that tune stuck in your head, let’s switch
gears from 60’s folk music to swinging an actual hammer. One of the most satisfying processes in
creating jewelry is using a hammer to add texture and dimension to a piece.
Taking out your frustrations on an innocent piece of metal can truly be
gratifying. Many wire artists, however, shy away from wielding a hammer because
it seems too intimidating. Many say, “What if I do it wrong?” or “what if I
destroy my work?”. Those are some valid
fears. You can take all of the mystery and apprehension out of the equation by
arming yourself with a lot of knowledge and a little guts.
Let’s first get up close and personal with the hammer. The
hammer most often used in creating wire jewelry is a chasing hammer. When used
in metal working this hammer is used with chasing tools to embed grooves or
lines in metal. It’s also used in setting rivets, stamping, and other texturing
processes. For the wire artist it’s used to flatten and texture wire. Looking
at the tool you’ll notice that the head of the hammer has two sides, one that’s
wide and somewhat flat, the other looks like a small knob. In brief, the wide
flat side is used to shape and flatten wire. The small ball peen side is used
to add golf ball-like texture to the surface of flattened wire. All chasing
hammers look similar with a little variation in head size and weight. The
weight of chasing hammers can range from 2 ½ to 6 ounces. Choosing a chasing
hammer is a matter of personal preference. For the wire artists needs, a 3 or 4
ounce hammer will accomplish most jobs.
To successfully flatten and texture wire it requires resistance.
To give the needed resistance the metal is placed on a thick piece of polished
steel called a bench block. When the hammer strikes the metal the bench block
causes firm resistance that allows the full power of the hammer to flatten the
metal. Without this resistance the power
of the hammer blow would be ineffective. Bench blocks come in a variety of
sizes from 2 ½ X 2 ½ inch square to 6 x 6 inch square. The bench block that you
choose is entirely up to you.
Before we begin swinging a hammer it’s a good idea to go
over a few points of safety. It’s always
a good idea to protect your eyes so be sure to put on safety glasses before
hammering. It’s also important to avoid hitting your hand with the hammer. To
properly flatten and texture a piece of wire, though, you’ll need to hold it
securely in place. This puts your fingers at risk. So what can you do? It isn’t
necessary to hammer the entire length of wire at the same time. Some of the
wire can hang off the side of the bench block. This gives you
something to hold as you hammer. When one section is complete, turn the wire
around and hold the newly hammered section while finishing the process.
Keep Your Fingers Out of the Way
Now that we have a basic understanding of the hammer, bench
block and safety rules we can have a look at using the hammer. We’ll begin with
flattening wire. Place a 3 inch (7 cm) piece of scrap 18 gauge wire on your
bench block – a larger gauge can be used. Using a chasing hammer, strike one
end of the metal until it flattens (Picture 1).
Picture 1
Continue this action down the
length of the wire (Picture 2). You’ll notice that the flattened piece of wire
isn’t perfectly square. As you hammered, the metal was stretched in several
directions causing odd lumps on the sides of the wire.
Picture 2
This is easy to fix. Set the wire on its side and tap it with your hammer to square it back up (Picture 3).
Picture 3
Now that the wire’s flat we can add some texture to it. Using the flattened wire, place it back on your bench block. Turn your chasing hammer around so the ball peen end is pointing towards your work surface. Now tap on the flattened wire in a random pattern with the ball peen head (Picture 4). It’s good to tap a little then review your work. Continue tapping the metal until you’re satisfied with the results.
Notice the pattern that it gives the wire. Those little divots will reflect the light in such a way that it gives the piece a sparkle.
Finished
See that wasn’t as bad as you thought. Using a chasing
hammer isn’t scary or mysterious if you understand a little about it. Adding
texture in this way will not only add depth to your work, it’ll also give life
to your creativity.
'til Next Week
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The Wire Art Education Center
Monday, December 10, 2012
Don't Fake It! ... Use The Real Deal
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The Wire Art Education Center
Hello Everyone,Lately I've noticed that many people "in the know" have been suggesting using gold and silver toned wire. While these can be a low cost alternative to precious metals, I'm not altogether sure that they're a good idea. Cheap doesn't always imply good. Here are my thoughts on the subject.
My first concern is durability. These 'metals' don't hold up as well as the real thing. Discoloration over time becomes a real factor. Here's why. Let's say you had a beautiful natural stone cabochon. You create a wonderful setting for it that you are extremely proud of. The problem is you used toned wire for it. You display all of your wonderful and unique pieces at an art show and your work sells like hot cakes. No problem, right? The problem comes when you visit that show the very next year. You again display your work, but this time sales seem to have dropped off - what's the problem? You should be getting repeat customers from the previous year. The problem is reputation. All of that beautiful work you did the previous year has now discolored and looks cheap.
Another concern, somewhat related to the previous one is look. The metal may look gold or silver but it just seems to be missing something. The tone of the color just doesn't look right. I've never looked at gold tone wire and thought that it might be gold. Believe me, people who visit your booth at an arts and crafts show can tell that the metal you are using isn't the real thing.
This brings up another concern. When using cheap materials aren't you suppose to lower your prices? Know one ever does, do they? So why do it?
Here are a few suggestions to help keep your reputation and still use quality materials in your work.
1. Buy in smaller quantities. This takes planning. Sit down with a sketchpad and draw out some of your ideas for certain cabochons that you would like to work with. Use these sketches to figure out about how much metal you'll need. Once you have an estimate of how much you'll need, place an order for those materials. Rio grande has recently allowed people to purchase just the materials that they need instead of holding to their minimum purchase policy. You may have to limit your creating to small bursts of brilliance.
2. Use aluminum, copper and brass. Because the high cost associated with gold and silver many consumers just aren't buying jewelry made it. This trend has allowed jewelry artists to explore other metals. Because we're artists we've been able to adapt and come up with some beautiful results. So why not give it a go.
3. If you have to go cheaper but want to stay with gold and silver, try gold and silver filled. Most wire artists are familiar with gold filled wire, but a new arrival on the scene is sterling silver filled. As you would expect, silver filled wire looks and acts just like regular sterling. So why not give it a try.
4. Think quality, not quantity. When I plan for art shows I always have the desire to fill my booth with a ton of work. Since the downturn of the economy my thinking has changed a little. Instead of turning our a couple hundred pieces for a show, I have cut that down to under 100. But there's a difference in the work that I do today than what I was doing. I try to select stones that really have a wow factor (interesting patterns and color) and set them in good quality metals - mostly sterling silver. This implies high quality to the consumer. If the consumer percieves a high value in the piece, they are more apt to splurge on it.
One final thought. If you do use silver or gold in your work hold on to every scrap that you have. Many jewelry supply companys have a recycle program that will pay you either cash or give you a credit for your unused trimmings. These recycled scraps can be used to purchase more metal for future pieces.
Hopefully my little rant has saved your reputation. It's easy to lose your reputation but takes a life time to get get it back.
'til Next Week
Jim McIntosh
The Wire Art Education Center
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Monday, December 3, 2012
A New Place for Inspiration
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For the past year and I half I have been trying to come up with new design ideas. I tried everything to hit on a new idea. I went to the library and thumbed through tons of jewelry books. I hit the book store and tore through pages of fashion and jewelry magazines. time and again I came up with nothing. Then I hit on something that never crossed my mind - Pinterest. I'm sure that most of you, like me, are very familiar with Pinterest. The website allows you to organize images that you have found on the net by 'pinning' them into 'boards'. Others can follow your boards and view the new images that you pin. In turn you can follow others boards that you find interesting. (For more information on how to use Pinterest please visit http://pinterest.com/about/help/) But how could I use Pinterest to find inspiration for my jewelry work? That was the million dollar question in my mind. I loved looking at all of the images and funny pictures that people have pinned, but none of those really inspired me.
To figure out how Pinterest could help, I went to the Pinterest search engine. I typed in the phrase "Wire Jewelry" and up popped dozens upon dozens of beautiful jewelry. I created a new board - Jewelry Crafts DIY - and began pinning my heart out! I then typed in other jewelry related searches and pinned those. Each time I found an interesting collection of jewelry pins I began following the fellow pinner. With each new pin that I placed on my board I could feel my creative juices begin to flow. Within no time I was feverishly sketching new wire art designs - so much that I began to see not just one new Wire Art Book in my future, but at least two! My creative dry spell was broken.
To keep Pinterest fresh and interesting for everyone you really need to add some of your own images. As I make new work and write new tutorials I pin an image of it on jewelry board for all of my followers to see. Hopefully these new pins inspire others to create new and exciting work.
Pinterest gave me a new avenue to go down to find inspiration. Each day I now make time to look at my pinterest page. I pin new images that bring me inspiration. This gives me an unlimited supply of new ideas. Why not head over to Pinterest and try it yourself. You can take a look at my Jewelry board at http://pinterest.com/jim4143/jewelry-crafts-diy/ that should help get you started.
'til Next Week
Jim McIntosh
the Wire Art Education Center
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Monday, November 26, 2012
Try This New Cold Connection Method
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In recent years the buzzword has been cold connection. It seems as if everyone is looking for a way to join metal together without the use of fire and solder. Most of those searchers were looking for ways to connect metal sheet - NOT wire. They're answer - Rivets! They began using rivets to join metal and it worked perfectly! In no time these artists began churning out new work that had a beautiful industrial feel to it. All without the use of solder.
As wire artists we love exploring new techniques, however it seems that this one doesn't always apply to us. The wire that we use in our work is often too small for us to use rivets. It would be great if we could find a method to produce modern contemporary jewelry without having to solder or rivet. What could we do?
A couple years ago I spent a lot of time searching for a new way to join metals together without using solder OR rivets. The idea was to join wire together to create a joint that was as solid as solder. After a lot of trial and error (not to mention pouting and crying) I finally found it - I called it Wiresmithing. The technique is really easy and doesn't require any special tools. It can be done using the tools that most wire artists already have.
So in this blog post I wanted to give you an opportunity to explore this method of cold connection. Below are three FREE videos that i have produced that will take you step by step of the basics of wiresmithing.
Introduction to Wiresmithing Part 1
Introduction to Wiresmithing Part 2
Introduction to Wiresmithing Part 3 - The Basic Technique
So what can you do with Wiresmithing? Here are a couple of picture of some of the things I've designed using this simple and effective technique.
Ocean Jasper/Drusy Brooch
Fordite Pendant
Turquoise Bracelet
Larimar Pendant
I bet your wondering "Where can I learn more?" After I figured out how to use this new technique I wrote a book called "Wiresmithing - The New Look of Wire Art". In it you'll find everything that you need to know to create your own works of art using this new cold connection technique. Stop by our website - http://www.wirearted.com to learn more.
That's all for this week....We'll see you next week!
Jim
For More Jewelry Making Tips Please Visit -
The Wire Art Education Center
Monday, November 19, 2012
Copper Etching on Wire Tutorial
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With the price of silver and gold rising with each
passing day, all of us are looking for ways to continue our work using less
expensive materials. This has led many to explore the wonderful world of
copper. Looking through a Rio Grande materials catalog recently I discovered
that they carry a nice selection of copper wire. One product that caught my eye
was 9.5x1.6mm copper strip. I thought this material would be perfect to make
pendants and earrings. Simply cut it with metal shears or a jeweler’s saw,
drill a hole and texture it - simple.
You could use almost any technique to texture this
pendant, but I thought that it would be a great way to show you an easy etching
technique. The process is so unbelievably simple it’ll amaze you.
Here are the tools you'll need -
Metal shears, tin snips, or a jewelers saw, raw hide mallet, bench block, flat hand file, steel wool, fine tip and regular tip permanent marker - or a rubber stamp of your choice and a jet black
StazOn ink pad, roll of wide packing tape, measuring cup, 2 small, shallow plastic containers, tweezers (non-copper), flex shaft, and a small drill bit to drill a bail hole.
Here are the materials you'll need -
1 ½ inch long piece of 9.5x1.6mm copper strip, hydrogen peroxide, muriatic acid, non-acetone fingernail polish remover, and baking soda
Overview
Before we jump into the process I thought it
would be a good idea to go over what we’ll be doing and why. Basically we’ll
mix a solution of hydrogen peroxide and muriatic acid. This acid solution will
‘eat away’ the unprotected portions of the copper creating a pattern on the metal.
We’ll protect the metal and define the pattern by drawing or stamping a design
on it using permanent ink to prohibit the process. Muriatic acid is very inexpensive and can be purchased
from most any home improvement store. It’s used to balance the pH level in
swimming pools and to clean concrete.
Safety First
Keep in mind that we are working with a mild acid.
This substance can and will burn you if you get it on your bare skin. To
prevent the acid from causing you any harm wear clothing that doesn’t expose
your skin. In addition wear rubber gloves and eye protection.
For More Jewelry Making Tips Please Visit -
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Prepare the Metal
Begin by cutting a 1 ½ inch long piece of copper
strip using metal shears or a jewelers saw. Place the cut copper
strip on a bench block and hammer it flat with a raw hide mallet. With a flat
hand file, file any sharp or jagged edges from the copper strip.
Before the design can be added to the metal it has
to be cleaned. Clean the surface of the metal with dish soap and a scrubbing
pad. Be sure to rinse the metal thoroughly. Once clean, dry the metal completely.
To give the ink something to adhere to, rough up the surface a little with
steel wool.
There are several ways that you can add a design to
the surface of the metal. The easiest is to use a rubber stamp and permanent
ink pad. The best ink pad to use for this is made by StazOn. This
particular ink pad is formulated to use on almost any surface so it’s perfect
for this process. Load the rubber stamp
with ink by tapping on the ink pad a few times. Firmly press the stamp on the
metal and carefully pull it off the metal to prevent it from smearing.
If the stamp didn’t work how you wanted it to, remove the ink using non-acetone
fingernail polish remover and re-stamp.
To protect the side edges of the metal, cover them using a permanent marker.
Another method is to draw a design on the metal
using permanent markers. This method gives you the opportunity to
create any design that you would like. When using this technique keep in mind
that the black lines drawn on the metal are the high points of the etched
design.
Just a note about adding your design – remember
that this is going to be a pendant. After the etching process we will be
drilling a hole in it so it can be worn. You don’t want the hole to destroy the
design. So keep this in mind when you are laying everything out.
Prepare the Acid
The ratio for this mixture is 2 to 1 – two parts
hydrogen peroxide to one part muriatic acid. You only need enough of the
solution to cover the metal completely. For
the size of my container I’m using a half cup of hydrogen peroxide and on
quarter cup of muriatic acid. The fumes from this acid solution can
be hazardous so it’s best to do all of your etching in a well-ventilated area,
outside is best. Before mixing the acid
solution, put on all of your protective gear – safety first. Pour the hydrogen
peroxide in the container first then slowly pour in the acid. Using your metal
tweezers gently mix the solution a bit. Be careful that you don’t
splash the solution.
Fill the second container with enough water to
cover the metal. Add to the water two tablespoons of baking soda and thoroughly
mix. This solution will be used to neutralize the acid on the copper once the
etching is complete.
The Process
Grab the metal to be etched by a corner of the
tape backing using the metal tweezers. Place the metal in the solution with the
design facing up. The process can take anywhere between 15 to 30
minutes. About every 5 minutes visit
the etching container and gently shake it. Agitating the solution every few
minutes will help the process along. You’ll notice that the etching solution is
changing color. The once clear solution is now a vibrant blue-green color. This is due to the chemical reaction taking place between the
solution and the metal.
After about 15 minutes, remove the metal from the
etching solution by grabbing it with tweezers. Place the metal into
the water/baking soda mixture. Remove it from the water solution and rinse it
with clean water. Check the surface of the metal to see if it has been
sufficiently etched. If it doesn’t meet to your satisfaction place it back into
the etching solution for an additional 15 minutes. Remove the metal, rinse, and
recheck. Once it has been properly etched you can move on to the next step.
The Disposal
Once you are finished etching you need to properly
dispose of the acid solution. This is easily done by adding small amounts of
backing soda to the acid solution. Start by carefully pouring a small amount of
baking soda into the acid – about a tablespoon will do. Notice the reaction,
the mixture will begin to foam. When the foaming subsides add a
little more baking soda. Continue this procedure until the acid no longer
foams. It is now safe to pour the now neutralized etching solution down the
drain. Be sure to run plenty of water down the drain to wash it away.
Finishing Touches
You’ll notice that there is still a layer of
permanent marker on the front and edges of the pendant. Remove it using a
little non-acetone fingernail polish remover.
Now that the pendant is clean the only thing left
to do is drill a hole in it so it can be worn.
Mark the pendant at the top center with a permanent marker.
Using a small drill bit inserted into a flex shaft, drill a pilot hole. Change to a larger drill bit and drill the final hole.
Check the bail hole for rough edges. Clean these up using a needle file and
sandpaper.
A beautiful pair of matching earrings can easily
be made by following the same steps but on a slightly smaller scale. This
process not only works great with copper, it’s also great for brass and nickel
silver – so go ahead and experiment with these economical metals too.
I really hope you enjoyed this. Etching metal is a fun way to add a bit of flair to your work. Don't be afraid of the process, it's far easier than you think. So give it a try...you'll love it!
See ya next week!
For More Jewelry Making tips Please Visit -
The Wire Art Education Center
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